Tech's virtual corporations solve real-world problems by Christian Moody Two corporations affiliated with Virginia Tech are conducting research that is drawing attention in the international community. Not unusual--until you realize that these corporations are composed of undergraduate students.
That's a common reaction, says Krishnan Ramu, an electrical engineering professor who acts as CEO of PERTS. The undergraduates staffing virtual corporations work for one to three hours of credit, resume material, and personal satisfaction. Yet their product has garnered interest from the private sector. While engineers complete a prototype of the personal maglev vehicle, virtual corporation students in business and other majors are coordinating a workshop on maglev technology that is expected to draw 30 of the world's top maglev executives to Roanoke in November. Ramu hopes the event will focus attention on Tech as an emerging leader in maglev technology, woo federal support, and provide valuable experience to the students interacting with world experts in the field. Maybe the corporations are only "virtual;" they have no stock-holders, payroll, or full-time employees. But they are producing tangible products, conducting cutting-edge research, submitting results to trade journals, and applying for patents. The experience, students say, is worth far more than the course credit they receive. In the beginning Ferrari directed the PERTS corporation to work designing personal vehicles that could run on a monorail system. The other group, DISC (Distributed Information Systems Corporation), was envisioned as a designer of database systems that allow doctors access to patients' medical histories, including hand-written notes, from many locations. Ferrari turned the projects over to Ramu, who enlisted the help of six graduate students and enticed undergraduates from three colleges into teams. The results promise real-world solutions to problems in society. PERTS has developed a working prototype of a car using electric propulsion with magnetic levitation. Its unique propulsion system uses concentrated magnetic coils so if one fails it won't disable the system. This patentable innovation solves a major problem in the magnetic propulsion industry. PERTS is adding the levitation component to its project this year, designing vehicles for high-speed, long distance travel. A DISC-designed system will be used to enhance three-dimensional medical imaging, such as a C-T (computerized tomography) scan, and reduce the cost of such procedures. This year, DISC teams have diversified, designing software for medicine and the food sciences industry. Engineering undergraduates create the designs and do the computer programming, as well as produce the deliverable product. Business and liberal arts majors work on teams in charge of marketing, advertising, promotion, web site management, and planning the maglev workshop. When the students meet, one thing is clear; they intend to see the products manufactured. The products are tangible, not idealistic papers applicable to a hypothetical world. When the prototype car was magnetically propelled along the steel I-beam track last spring, PERTS undergraduate president Brian MacCleery (electrical engineering '99) says it validated the virtual corporation. "When the maglev project started, people looked at it like mission impossible--undergraduates starting from zero design," MacCleery says, "But no one told us. We delivered the working prototype in under a year." Making a difference With vehicles traveling the same speed on a magnetic track, driver error is eliminated as a cause of accidents. The electric vehicle also will save fuel, and the track PERTS designed saves at least $1 million per mile over existing designs, Ramu says. DISC Chief Operating Officer Rick Mills (electrical engineering Ph.D. '98) says his corporation is working to aid doctors through a system of intra-hospital communication using wireless technology, improved record access, and advances in 3-D imagery. Another DISC team is designing software for the food industry to catalog and collate results from consumer preference tests. Business and engineering merge In this setting, teams pull together. As the delivery date was approaching last spring, members of the PERTS business team worked beside engineers to help build components of the track. "We had business majors doing some hard engineering, wiring the magnetic coils. They did it as well as the engineers," says Praveen Vijayragharan (PH.D. electrical engineering '99), the chief operating officer. Still in college
Corporations also support the virtual corporations with dollars. Ramu says funding comes from university money, with contributions from the National Science Foundation, Westinghouse, General Motors, Lockheed Martin, and Motorola. Students are proud of the reputation the corporations are building. "We're not a pretend corporation," says Pociask, PERTS business vice president. "People can't believe that students are creating something that will make a difference." When personal maglev vehicles are riding the rails and lives are being saved by medical information systems allowing detailed 3-D imaging, the students who were involved in the virtual corporations' seminal years will know they were part of something big. As undergraduates, they helped to change the world. Home | News | Features | Research | Philanthropy | Alumni | Classnotes | Editor's Page |